Affiliate Disclosure
Important Notice
Pet Insurance Guide may earn a commission when you click on links and make a purchase. This comes at no additional cost to you.
How We Make Money
Pet Insurance Guide is a free resource. We keep our content free by participating in affiliate programs with pet insurance companies. Here's exactly how it works:
1. Affiliate Commissions
When you click on a link to an insurance provider's website and purchase a policy, we may receive a referral fee. This fee is paid by the insurer, not you—your premium is the same whether you click through our site or go directly.
2. Advertising Revenue
We may display advertisements from insurance companies and related businesses. These ads are clearly marked and do not influence our editorial content.
3. Sponsored Content
On rare occasions, we publish sponsored articles from insurance partners. These are always clearly labeled as "Sponsored" or "Partner Content" at the top of the article.
Our Editorial Independence
Our reviews and recommendations are NOT influenced by affiliate relationships.
- We review insurance companies regardless of whether they have an affiliate program with us
- Negative reviews are published when our analysis warrants them
- Our writers and analysts have no personal financial incentive tied to recommending specific insurers
- Our veterinary advisor, Dr. Sarah Chen, has full editorial control over medical content
Which Companies Pay Us Commission?
We maintain affiliate relationships with several pet insurance providers, including but not limited to:
- Lemonade Pet Insurance
- Embrace Pet Insurance
- Healthy Paws
- Pets Best
- Trupanion
- Spot Pet Insurance
- Figo Pet Insurance
We also review companies that do NOT have affiliate programs with us, such as Nationwide and ASPCA. Our coverage is based on consumer interest, not business relationships.
Why We Believe This Model Works
We believe that providing honest, accurate information builds long-term trust. If we recommended poor products, our readers would stop trusting us—and rightfully so.
Our incentives are aligned with yours: we want you to find the best pet insurance for your needs. When you're happy, you tell others about us. That's how we grow.
Questions?
If you have any questions about our affiliate relationships or how we make money, please email us at contact@petinsureguide.net.
Last Updated: February 2026